MARTECH WEST
WELCOME TO MARTECH
Never. In isolation, that’s how often marketing results improve by deploying technology, devising a strategy, or hiring a rockstar. Martech -- as we see it -- means orchestrating change by coordinating three previously siloed disciplines: marketing, technology, and management.
And there are so many areas where this grand view of martech can be applied: digital transformation, agile marketing, data hygiene, user-centricity.
Leading your organization’s efforts in any or all of the myriad initiatives necessary for successful modern marketing can be rewarding, exhilarating -- even the path to promotion. While at the same time being difficult, frustrating and perhaps the first step toward the exit.
You’re not operating outside the box; you’re inventing it. And there are others like you: forward-thinking marketers obliterating organizational silos and applying their multi-disciplinary talents to propel their organizations and careers. We created the MarTech® Conference just for you.
"Marketing, technology, and management were silos of the past. Marketing technology management — MarTech — is the fabric of the future." - Scott Brinker, MarTech program chair, and editor of chiefmartec.com
MarTech is about meeting with your kind. Learning with them. Training with them. Sharing with them.
MarTech is the experience that speaks directly to your talents and trajectory. Join us and together we’ll navigate the complexities, technologies, and organizational challenges you face every day. You’ll leave with best practices, case studies, and frameworks created by marketing leaders just like you.
MarTech Is:
- A diverse curriculum of marketing, technology, and management topics that unearths new possibilities, reveals emerging opportunities and affirms the work you do.
- An unrivaled opportunity to meet your peers and connect with solution providers.
- An opportunity to learn case studies and best practices from marketing decision-makers who’ve pioneered what it takes to deliver delightful customer experiences, marketing operations performance, and campaign success.
- A dynamic, intelligent community that will help accelerate your career and empower you to become a stronger, more confident professional.
MarTech Isn't...
- Focused on any particular vertical or industry. (We believe that revelations can come from unexpected places.)
- A place to learn how to manage any particular tool or technology. (If you want that, we’ll recommend the appropriate vendor-specific event.)
- Beholden to one software or professional services firm looking to hock its wares. (Our singular focus is your experience, not making next quarter’s sales quota.)