How do your customers like to receive important communications? Email? SMS? Postbox?

The fact is, customer channel preferences are changing rapidly. They are changing often. And they vary by communication type.  

Here are some more facts.

If you offer communication channels your customers prefer:

• 60% are much more likely to recommend your business to a friend
• 58% are much more likely to buy more from you
• 54% are much more likely to make a first-time purchase from your business

Channel preferences are diverse and evolving, and if businesses ignore their customer’s desire for personalisation and control, they will lose an important competitive advantage. For small-medium businesses, this may seem daunting, and perhaps even a little scary. But it doesn't have to be.

In this Quadient hosted webinar, join Founder and CEO Kaspar Roos as he reviews Aspire’s latest findings and offers concrete insights that will help you transform customer communications preferences into a tool for your business’ success.

In this live webinar, Kaspar will:

• Share the latest customer channel preference trends so you can plan for the future
• Explore the four stages of managing multi-channel customer communications
• Teach you how to evolve from a manual document process to your desired digital state 
• Show how small to medium businesses are implementing new technology to manage customer preferences with little to no IT involvement

FIND OUT MORE AND REGISTER TO ATTEND HERE