There are so many digital messages being sent by companies to their customers and while marketing messages adhere to brand voice and digital identity, there are a trove of other customer communications that are most often forgotten when it comes to the customer experience. These are messages that are automated and transactional in nature and mostly managed by operational teams. 

These vastly different approaches to customer communications can fracture a customer’s digital experience with your brand. However, when done correctly, operational messages can complement your brand initiatives and drive engagement from customers. 

Join us and guest speaker, Melissa Archambalt: Director of Digital Delivery for National Grid, and learn how to align all your customer communications to extend your brand and ensure a great CX.