Adobe March 2023 News Items

  • General Motors Selects Adobe Experience Cloud to Deliver Real-Time Customer Engagement and Personalized EV Journeys

    • General Motors adopts Adobe Experience Cloud enterprise applications, including Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics to connect customer insights across organizational touchpoints and deliver highly personalized marketing at scale across channels

    • Leading automaker’s newly unified real-time view of the customer supports EV initiatives, driving initial consumer awareness and consideration, continuing through EV ownership and next-generation GM in-vehicle experiences

    • Expanded Adobe relationship leverages deep insights to enhance GM’s use of Creative Cloud, which enables teams to create beautiful content experiences that showcase the innovation and impact of EVs

  • Prada Group Partners With Adobe to Reimagine In-store and Digital Experiences in Real Time 

    • Prada Group adopts Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer to connect digital and in-store customer experiences in real time, increasing loyalty and revenue

    • The luxury retailer is also embracing Adobe Substance 3D applications, leveraging 3D design to reimagine garment and accessory prototyping, as well as new shopping experiences

  • Adobe Announces New Sensei GenAI Services to Reimagine End-to-End Marketing Workflows 

    • Adobe Sensei GenAI will leverage multiple large language models (LLMs) within Adobe Experience Platform, depending on unique business needs

    • Adobe Firefly—Adobe’s new family of creative generative AI models first focused on image generation and text effects—will be integrated into Adobe Experience Cloud for businesses to generate content designed to be safe for commercial use

    • Adobe unveiled the first set of Sensei GenAI services in Adobe Experience Manager, Adobe Journey Optimizer, Adobe Customer Journey Analytics, Marketo Engage and Adobe Real-Time Customer Data Platform—powering use cases from content personalization and editing, to marketing copy generation and conversational experiences

  • New Adobe Experience Manager Reimagines Content Publishing, Powered by AI Insights 

    • Next-generation Adobe Experience Manager enables any authorized team member to edit a brand’s web and mobile content using popular productivity tools including Microsoft Word and Google Docs

    • Integration of AEM Assets with Adobe Firefly and Adobe Express enable marketers to instantly change image components such as colors, objects and scenery while automatically generating variations for different channels

    • New AI innovations provide real-time content performance data and predict which images, colors and copy will perform best with each audience segment

    • Global brands including PGA TOUR are piloting these new capabilities, unlocking and accelerating content velocity within their organizations

  • Adobe Unveils World’s First Content Supply Chain Solution To Fuel Experience-Led Growth

    • Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution empowers brands to plan, produce, deliver and analyze more content in less time –   driving efficiencies and major cost savings, while delivering experience success

    • New innovations simplify and accelerate content creation, optimize operations and bring deep intelligence to content and campaign performance

    • Adobe Sensei GenAI, Adobe’s new generative AI services, will be integrated as a co-pilot for marketers and creative professionals to enable rapid development of content variations and improve end-to-end marketing workflows

  • Accenture and Adobe Unlock Content Supply Chain Value to Help Enterprise Brands Cut Costs, Increase Efficiencies and Drive Growth

    • Accenture (NYSE: ACN) and Adobe (Nasdaq: ADBE) are collaborating to help enterprise marketers unlock the value of their content supply chains. The companies have worked together to develop new services based on Adobe's integrated Content Supply Chain technologies to help marketers more effectively create and deliver content that provides personalized customer experiences at scale. 

    • Launched at Adobe Summit 2023, the collaboration combines Accenture’s experience in process improvement, change management and marketing with Adobe’s comprehensive set of creative and experience applications and integrations to assess the content landscape and identify areas for optimization. By embracing data-driven approach to uncover new efficiencies and ways of working, marketing organizations can lower costs while enhancing creativity and driving financial growth.

  • World’s Leading Customer Data Platform Adobe Real-Time CDP Debuts Industry-First Innovations

    • Adobe Real-Time Customer Data Platform – used by leading brands including Chipotle, Major League Baseball, ServiceNow, Thermo Fisher Scientific and U.S. Bank – now delivers over 600 billion predictive insights each year based on real-time customer profiles, powering personalization across industries

    • New product innovations empower brands to drive experience-led growth through precise personalization, with solutions addressing pain points in sectors such as healthcare and high tech

    • Adobe now processes over 30 trillion audience segment evaluations every day across brands using Real-Time CDP, testing content and message variations to boost conversion and retain customers

  • Adobe Redefines Product Analytics Category by Unifying Customer Journey Insights across Marketing and Product

    • New Adobe Product Analytics brings purpose-built insights for product teams directly into Adobe Experience Cloud

    • Customer Experience teams can now look deeply across marketing and product insights for a single customer view

    • Product analytics capabilities flow natively into Customer Journey Analytics to enable collaboration across customer experience teams

  • Adobe Express for Enterprise Empowers Anyone at Any Business to Create and Deliver On-Brand Content

    • Adobe Express for Enterprise enables businesses to address growing demands for content with a creative solution anyone can use to quickly deliver on-brand images and videos

    • Adobe Express for Enterprise brings the best features from Adobe’s innovative Creative Cloud applications into a single intuitive and accessible creative application, and adds Adobe Firefly, empowering teams to quickly and easily produce limitless variations of on-brand content

    • Integrating Adobe Express with Adobe Experience Manager Assets enables streamlined end-to-end content workflows across content planning, creation, collaborative review, distribution and analysis

       

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