BlueRush and Quadient Announce Partnership to Integrate IndiVideo into Global CCM Platform
TORONTO, June 29, 2020 /CNW/ - BlueRush Inc. ("BlueRush" or the "Company") (TSXV: BTV), an emerging personalized video Software as a Service (SaaS) company, announced that it has entered into a strategic partnership with Quadient, a leader in business solutions for meaningful customer connections through digital and physical channels. Quadient offers omnichannel software solutions that drive meaningful customer interactions to its diverse client base of large global brands.
Under the terms of the agreement, Quadient will integrate IndiVideo into its award-winning customer communications management (CCM) platform, Inspire. With IndiVideo, Inspire users will be able to send interactive video bills and statements that create a superior digital experience and cost-effectively scale personalized customer care – a need that has been exacerbated by COVID-19.
"According to Broadridge, 70% of customers see room for improvement in their printed bills and statements and 60% of investors would love more personalized communications and investment recommendations," said Steve Taylor, BlueRush CEO. "Personalized video transforms bills and statements into engaging customer touchpoints that leverage the full strategic opportunity of customer communications. With a shared understanding of the power of personalization and the advantages IndiVideo offers to customer communications, we are very excited to be partnering with Quadient."
"In BlueRush we chose a partner who not only provides an innovative software solution, but who also shares our mission of creating relevant, personalized connections through customer experience excellence," said Chris Hartigan, Chief Solution Officer, Customer Experience Management, of Quadient. "We are excited to integrate IndiVideo into our Inspire platform, which will enable companies to create engaging, interactive bill and statement experiences that cost-effectively scale personalized customer care and maximize ROI. We look forward to a successful and fruitful partnership."